Affective

The name of the collection refers to moods, feelings and attitudes. In psychology, the term connects to mental health disorders affecting moods.

It is a reflection of the times we are living where therapy gains popularity in a holistic way of life and the stigma around mental health disorders is decreasing.

Emma Hedenborg attempted to incorporate art therapy methods into her design process. The aim was to find more empathy and wellbeing in a fashion designer’s work. During the whole process, she participated in art therapy sessions and used her collection’s clothing as the pieces of art that the therapeutic dialogue was based on.

She tested whether this approach would make the end products more meaningful and valuable on a personal level, but also to the viewer. It is interesting to see whether this context changes people’s perspective in interpreting the collection. This experiment was an experience of personal growth and the results can be interpreted only subjectively.